Gartner: 4 Ways Businesses Use Twitter
I’m sensing a trend in how analysts are viewing Twitter use… lots of articles in the past week like this. I don’t necessarily disagree.
Amplify’d from www.gartner.com
Direct — The company uses Twitter as a marketing or public relations channel
Indirect — The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation
Internal — Employees use the platform to communicate about what they are doing, projects they are working on and ideas that occur to them
Inbound Signaling
Read more at www.gartner.com
Categories: Strategy
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I can’t get over how frequently i’m hearing those in main stream media promote their presence on twitter. On Bloomberg radio this morning they were talking about complex issues relating the government bailout and the broadcaster says “let me know what you think about this on twitter.” I was like, “has he ever been on twitter? how the heck could i tell him my thoughts on the government rescue package in 140 characters?”
are we just dumbing everything down to sound bites?
11 months agoWe’ll see how it shakes out. The MSM has clearly jumped all over Twitter in recent months, beginning with CNN and now everywhere. How much of their attention is simply due to trying to be hip to the “new thing” vs adding value, I’m not sure.
The thing is, everyone’s learning that you can’t bring the community to you, but you have to go where people are living and interacting online. They clearly see Twitter as one key to doing this.
I feel the “dumbing down” notion regarding 140 character soundbites. media snacks… yeesh.
11 months ago