Is PR Dead? Nope. But its got issues.
Jonathan Trenn has a good piece here on why PR isn’t dead, but it’s kinda screwed up. Get past the rant, and there’s good points on good PR, social media.
The reality is twofold: 1) The PR industry has to rexamine itself, but it never does. 2) Reporters and top bloggers will forever often need PR folks to clue them in on a great story.
Reporters and bloggers say they want PR types to get to know them first. Establish a relationship first. How do you establish a relationship with them without contacting them? How does a young PR person (which I no longer am) do this when they’re often chained to their desk so their hours can be billed? And clients want results. Sometimes unreasonable results. That’s because they either 1) are egotistical dunderheads who overvalue their product/service (its’ a no-brainer, it sells itself) or 2) haven’t been fully briefed by the PR firm to set reasonable expectations.
Read more at digitalstreetjournal.com
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Hi, cool post. I have been wondering about this topic,so thanks for writing.
9 months ago