I’ve clipped the first two… which are the Big 2 in my opinion. 1 - You think monetization first - This is the quickest way to doom your community-building efforts (and really the fastest way to screw up any social media initiative). Communities do not form around the idea of being monetized. Want to make money off your community? Fine, but you can’t monetize something that doesn’t exist. And the community won’t come together until you have created something of value for them. |
2 - Value creation? What’s that? - Stop right now and ask yourself this question; ‘What value am I creating for the people I am trying to attract?’ If you can’t answer this question immediately, then you might not be trying to reach Houston, but you definitely do have a problem. Successful community-building efforts start by creating value for the people you are trying to reach. Read more at moblogsmoproblems.blogspot.com |
A good list on getting started by finding the right people to follow (and hope they follow back!) You’ve been rolling on Twitter for a little while — maybe thanks to our recent posts, even — but now you’re starting to get into it a bit more. It’s time to boost your visibility. But to do that, you’ll need to follow some more people to follow. I like checking out these sites to gain more followers: Read more at www.oldmedianewtricks.com |
Jonathan Trenn has a good piece here on why PR isn’t dead, but it’s kinda screwed up. Get past the rant, and there’s good points on good PR, social media. The reality is twofold: 1) The PR industry has to rexamine itself, but it never does. 2) Reporters and top bloggers will forever often need PR folks to clue them in on a great story. |
Reporters and bloggers say they want PR types to get to know them first. Establish a relationship first. How do you establish a relationship with them without contacting them? How does a young PR person (which I no longer am) do this when they’re often chained to their desk so their hours can be billed? And clients want results. Sometimes unreasonable results. That’s because they either 1) are egotistical dunderheads who overvalue their product/service (its’ a no-brainer, it sells itself) or 2) haven’t been fully briefed by the PR firm to set reasonable expectations. Read more at digitalstreetjournal.com |
The perils of evolving terms of use… | Clients of Ning are outraged over a decision that Ning made public last week. The software maker sent out an email to all of its clients, those who have created a social network on Ning, stating that they would email all members of all websites who use the Ning software to promote the newly designed Ning.com. |
There’s a theory that Ning’s actions are part of a carefully planned scam to make the company the next MySpace or Facebook. Instead of spending millions of dollars advertising and gathering enough members to compete with MySpace or Facebook, why not create a social network platform and rely on the ambition of thousands of other network creators to up build membership. When the time is right, simply take all of those members and combine them into one super-site, Ning.com.
The structure that Ning has set up is somewhat like a pyramid scam. The thousands of network creators do all of the work, spend all of the money to benefit those at the very top. Read more at www.chartingstocks.net |
I’m sensing a trend in how analysts are viewing Twitter use… lots of articles in the past week like this. I don’t necessarily disagree. As businesses struggle to consider the uses of microblogging platforms such as Twitter in the workplace, Gartner, Inc. has highlighted the four ways in which organizations are using Twitter. |
| Direct — The company uses Twitter as a marketing or public relations channel |
Indirect — The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation
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Internal — Employees use the platform to communicate about what they are doing, projects they are working on and ideas that occur to them
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Interesting stats… adoption growing at a fast clip. | 70% of respondents say they use social media. |
| Facebook is the most popular social networking site with 70% of people surveyed currently having an account. |
| 47% of respondents use Twitter and the majority of users are 19 - 25 years of age. |
| 42% of respondents do not blog, while 58% do blog. |
| 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both. |
| 61% of businesses said they track what people are saying about their brand online. |
| “The face of communications has shifted dramatically. It is our belief that social media provides businesses and people the ability to connect with communities and networks as they increasingly live and work online. Our survey results indicate enormous potential for our clients to participate in the social media realm,” comments Breikss. Read more at www.prweb.com |
Good piece from Xavier Jimenez on how PR can approach social media for different needs (Buzz monitoring, crisis mgmt, proactive blogging/participation, and internal comms).
As always, Integration and alignment with overarching external comms is critical. | 92% of those surveyed think blogs and social media influence news coverage in the traditional media (newspapers, magazines, radio and television) |
| 76 percent say the reverse also is true. |
| 88% say that blogs and social media have made communications more instantaneous because they force organizations to respond more quickly to criticism. |
| Most new media strategists and practitioners have been saying that the future of PR is participation |
Are you merely getting ink, or is your story being told? Is it resonating with the right audiences? Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego. |
PR is the strategic crafting of your story. It's the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you. |
In my experience, a few people have a publicity problem, but almost everyone has a PR problem. You need to solve that one first. And you probably won't accomplish that if you hire a publicity firm and don't even give them the freedom and access they need to work with you on your story. Read more at sethgodin.typepad.com |
I’m impressed with Kundra’s innovative approaches to portfolio management, project selection. I’m not sure how much power he’ll have to implement these approaches. We’ll see if he’ll have the influence to spur adoption across agencies. | US Federal CIO Vivek Kundra treats projects as investments, like stocks. This model provides leadership towards the ultimate destiny of the CIO role - as portfolio investor in business change - provided that everyone bears four things in mind. |
| Kundra, as D.C.'s CTO, has emphasized what he calls a stock-market approach to IT project management (see “Meet the Nation's First CIO“, CIO.com, March 6th 2009). Projects are subject to ongoing, robust investment management: those that will still deliver their expected value are nurtured, while those that won't are cancelled and the investment moved elsewhere.Read more at advice.cio.com |
The former DC CIO trailblazer and now US CIO Vivek Kundra the newest celebrity in the tech world. I applaud the moves towards transparency and open data, and it would be great to see a concerted effort not only to make data more public and transparent but to transform collaborative processes within government decision-making. | Vivek Kundra, the newly appointed federal chief information officer, has laid out a vision for open and accessible government that, if successful, would turn the prevailing view of how agencies operate upside-down and usher in the next generation of technology across government. |
| Kundra can expect pushback from agencies in making data more accessible, but he is an old hand at the challenge of converting bureaucracies into engines of efficiency, said Andrew Rasiej, founder of the Personal Democracy Forum. Obama chose Kundra because the president knows that innovation has to happen in determining how to reboot the federal bureaucracy, Rasiej said. |
| With budget issues in mind while serving in the D.C. city government, Kundra took advantage of collaborative tools and technologies to get more capabilities. “The way we used to buy technology worked well for acquiring client/server siloed applications,” Forman said. “In the Web 2.0 environment, a lot of this changes, and he understands that.” Read more at fcw.com |
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